The product showcases included stackable rings, bold bracelets, statement necklaces, dangling earrings, cocktail rings, and of course, engagement rings – including a sneak peek of the exclusive private collection available this fall. As the media visited each station, our spokespeople, Sue Bell and Cindy Ruppenthal, were as vibrant as the gemstones they described, offering product details which piqued the interest of many as they design upcoming editions of their magazines, blogs and shows.
The event cast Blue Nile in a whole new light to America’s most influential media. Through focused, one-on-one conversations, we were able to portray Blue Nile as a brand on par with historic brands such as Tiffany and Cartier for quality, but with the exceptional value and signature customer service for which the company has always stood.
I was so honored to attend the historic event having only been on the team for a week. Below are a few pictures I took. I'd like to thank my colleagues John Baird, Josh Holland, Cindy Ruppenthal and Sue Bell for choosing me to be a part of the team. And I'd especially like to thank my boyfriend, family and close friends for always believing in me.