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inspire. unique. style.


It was only appropriate that I should have many connections to the Donni Charm brand. Not only do my favorite celebrity style icons wear the scarves, but my sister's former roommate is a dear friend of the founder, Alyssa. Donni Charm is one of my favorite brands and my NEW snug (recently worn by Jessica Alba) just arrived today!
I spoke with Donni Charm Founder Alyssa who also has been kind enough to do a giveaway for one lucky reader so READ ON!

JVP: First and foremost, I am so honored that you chose to speak with me. I’ve been a loyal Donni Charm follower. What or who inspired you to start Donni Charm?

DC: Donni Charm was inspired by my father. That is what I attribute our success to. His name was Donald, and people called him donni-- which is where the name came from. Charm came from the fact that all of our scarves are adorned with positive/good luck charms in addition to people always calling me his charm. :)

JVP: Tell us the meaning behind the signature wings?

DC: The wings represent protection, and that an angel is always watching over you.

JVP: You’ve obviously created quite a celebrity following. Tell us about how you felt when you first saw your product on the stars?

DC: It was the most surreal feeling. I didn't think I was seeing straight. My friend called to tell me she saw Jessica Biel wearing one of our first handmade vintage styles in a magazine and I didn't believe her until i saw it with my own eyes. Since then, it is still equally as exciting to see stars wearing donni charm. Makes me feel good that it's something they reach for to wear.

JVP: Who is the Donni Charm customer?

DC: Our customer isn't just one group. We have girls in elementary school wearing donni charm, my grandma and her friends wearing donni charm, and everyone in between. We offer many different styles from classic to edgy to ensure we have something for everyone.

JVP: What do you see in the future for your brand?

DC: Expanding in distribution and in product categories, and most importantly spreading the donni charm story and inspiring others to follow their dreams and be inspired regardless of circumstance.

WIN A $50 GIFT CERTIFICATE TO USE ON  DONNICHARM.COM
**
Doing all three steps increases your chances of winning**

1) Follow Donni Charm on Facebook & Twitter

2) Follow JVP Media on Facebook

3) Leave a Comment Below Saying Why You Need a Donni Charm Scarf or Snug

Terms and Conditions: There will only be one winner chosen at random on Sunday 12 PM EST. Winner will be notified by email. Contestants who do all three steps will have a greater chance of winning.
 


Comments

Jessica
11/16/2011 15:50

Why? It's getting cold around here, and my scarves have no style!

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11/16/2011 16:28

I NEED THIS SCARF!!!!
Because I am THE scarf girl. It's MY accessory that I ALWAYS wear no matter season/event/ETC!!! MUST WIN!!!!

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clevin
11/16/2011 17:25

Gorgeous! I need this-- plus, it's like 30 degrees outside!

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natalee
11/16/2011 17:44

because I can spread the word by wearing it and get others to buy them! they are so cute!!

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Pam Beechin
11/16/2011 20:29

I think wearing a scarf makes an outfit and living in NW Indiana, this time of year I would love to have a new one to show off (and do a little PR work for you :)

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Elena
11/16/2011 21:01

I need it because the scarves are absolutely Gorg!!!

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Nicole
11/17/2011 06:40

I'm currently stuck in a very difficult situation and could use all the help I can get with the charms. Plus, who doesn't love a fabulous scarf?!

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Nicole
11/17/2011 09:48

Donni Charm is super trendy and I would love to wear it around my campus (especially in the dance building) and show it off to all the girls and the gays!!!

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11/17/2011 11:26

I am going to Prague in December and need a Donni to look great and keep warm!

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katie
11/17/2011 16:39

It is getting very cold and I love scarves

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Rachel
11/18/2011 10:39

I need this scarf because I'm a CA girl going to Michigan in mid-December. I need that sweet, soft warmth or I'm going to freeze my face off!

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Giovanna
11/19/2011 07:45

i love the idea behind Donni charm, creating an outlet for coping with her dads death, i know the pain she felt. other than that i live in chicago where today its 47 degrees outside and thats good for this time of year. i am always looking for a cute scarf to keep me warm!!!

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blaire
11/20/2011 09:28

i want dis scarfff

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Tessa
11/20/2011 16:34

I always love hearing the stories behind where the name of a company comes from, and Donni Charm is such a unique name and the name has a great story behind it. I would love to have a Donni Charm scarf. It was would a wonderful accessory to add to my other scarfs, and they add a simple touch to an outfit!!

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11/25/2011 03:52

I relate to the story behind Donni charm more than I can say. It is the 13 year anniversary of my dad passing away and I too was my Dad's charm. I wear my Donni charm everyday and really do feel connected. I just moved back to Toronto and nothing would be better going into the cold winter than a beautiful warm Donni scarf.

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patty
11/26/2011 17:50

I'm so touched by the inspiration behind these scarves, when I read the story I was so moved. I am absolutely obsessed with these scarves; they are comfortable, warm, and unique!

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