As Senior Vice President of Merchandising for Blue Nile, Inc., Sue Bell begins her day with the same energy and enthusiasm that she brought to the company when she started back in September 2001.
Sue has been instrumental in driving the company’s high-quality product assortment and focus on the customer experience. This includes the brand new Blue Nile eiros™ Collection, which just launched! JVP Media readers are getting an exclusive interview with Sue. Thank you to my colleagues at Blue Nile for allowing me to share this interview with my readers!
JVP: First, congratulations on the launch of the Blue Nile eiros™ Collection, how long has this collection been in the works?
SB: Blue Nile eiros™ has been in the works for about 6 months.
JVP: Tell us a little about the six settings and bands in the collection
SB: Each design is completely unique and hand carved with incredibly gorgeous detail. Some of the stronger elements across the collection are intricate scrollwork, climbing vines, braided hearts and elegant cable motifs. All of these are ornamented with small diamond accents.
SB: The name is linked to Eros, the Greek god of love. Each ring evokes the most unique and timeless expression of love.
JVP: How long did it take your team to create blue nile eiros? What are the steps and manpower needed to create an exclusive line like eiros?
JVP: What is Blue Nile doing for customers this holiday season?
SB: Holiday 2011 at Blue Nile will be more exciting than ever. We are showcasing our largest and most diverse product introduction in our history. While we will always carry our classic jewelry items, which are the foundation of every woman’s jewelry wardrobe, this year, we have added incredible newness, from materials to designs to exclusive collections this year.
SB: Classic white pearls are joined by multi- color pearls, pearls with silver beads and pearls with gemstone pieces this holiday. From long necks to multi strand bracelets to our new pearl fashion rings, pearls have a whole new look for holiday. Silver and gold jewelry is transformed this season, accentuated by beautiful lace detailing and open scrolling designs. Nature plays a key role, as leaves, vines, and sunbursts come to life. Earrings are all about movement, with tassles, dangles and beautiful graceful shapes.
Now more than ever, your jewelry resource.