On Wednesday at the NASDAQ Tower in Times Square, Blue Nile officially unveiled its fashion-focused jewelry lines for summer and fall to New York’s media elite. In total, 36 fashion editors and producers from the New York Times to Glamour Magazine to Vanity Fair to the Today Show to Time Magazine were introduced to Blue Nile as never before. As they circled the beautifully chic and expertly branded show floor, they listened to detailed descriptions of Blue Nile’s exquisite products, brilliant diamonds, and superior shopping experience. Thanks to the hard work of our team and Coburn Communications the execution and end result was nothing less than magnificent.

The product showcases included stackable rings, bold bracelets, statement necklaces, dangling earrings, cocktail rings, and of course, engagement rings – including a sneak peek of the exclusive private collection available this fall. As the media visited each station, our spokespeople, Sue Bell and Cindy Ruppenthal, were as vibrant as the gemstones they described, offering product details which piqued the interest of many as they design upcoming editions of their magazines, blogs and shows.

The event cast Blue Nile in a whole new light to America’s most influential media. Through focused, one-on-one conversations, we were able to portray Blue Nile as a brand on par with historic brands such as Tiffany and Cartier for quality, but with the exceptional value and signature customer service for which the company has always stood.

I was so honored to attend the historic event having only been on the team for a week. Below are a few pictures I took. I'd like to thank my colleagues John Baird, Josh Holland, Cindy Ruppenthal and Sue Bell for choosing me to be a part of the team. And I'd especially like to thank my boyfriend, family and close friends for always believing in me.

Many of you know by now that I have accepted a full-time position with Blue Nile, the leading online retailer of diamonds.

I am thrilled to be joining a company that  has an impeccable reputation. I'm coming onboard to join an already finely tuned branding team in helping Blue Nile maximize their publicity and media exposure nationally and globally.

But I didn't get here easily that's for sure. I grappled with a tough decision - one that I feel grateful to have had in the first place given our downtrodden economy and 9.2% unemployment rate in the state of Washington.

I was offered two positions in one day. One, the Blue Nile position that I would in the end accept and another PR opportunity with a very successful fashion retailer based in Seattle. The former is a public company that is continuing to grow its brand/image and the latter is also a public company but rather established in their own right.

So how did I choose from the two ? I'll share some of the advice that I received from my family, friends and father that helped lead me to my decision.

"After each interview or any type of association with the company, including current and past employee feedback, write down the pro's and con's of each company." - Dad, Commercial Real Estate

"Ask about the additional perks you will receive as the company continues to grow with you leading the PR effort, namely stock options, pension and performance awards." - Uncle, Wealth Advisor, Morgan Stanley Bear Stearns

"Listen to your gut. Your first reaction is usually the right one." - Boyfriend, Engineering Manager

"Whatever you choose, make sure that you are 100% in your decision, never looking back and knowing this is exactly where you should be at exactly this time." - Friend, Jewelry Designer

"For me, sitting where I am I would say amongst other things, to factor in which people you liked most or felt most connected to." - Friend, Eddie Bauer Analyst

I feel incredibly fortunate that two companies of the utmost quality, honesty and respect wanted me to become a part of their continued success. Life is a road of bumps and smooth pavements and right now mine is lined with DIAMONDS....literally.